Category Rules
Move · Home · Bump & Beyond · Other
Products —
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Product nameCategoryBundle
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URL rules categorise website traffic. If a page's address contains the pattern, it counts toward that category. Patterns are matched top-to-bottom, so put more specific ones first. Example: /c/shop/sleep → Home.

URL rules —
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URL contains…Category
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Keywords categorise ad campaigns (ads dashboard) and purchased products (traffic dashboard's revenue charts). If a campaign or product name contains the token, it counts toward that category. The longest matching token wins — so a specific sleepcarrier → Home beats a shorter carrier → Move.

Ad keywords —
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Campaign-name tokenCategory
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Suggested keywords Products sold in the last 30 days (GA4) that no rule matches. Suggestions are AI proposals — review, adjust, then add. Costs a small AI fee per load.
Click “Load suggestions” to fetch unmatched products from GA4.