Cost assumptions
COGS here is your landed cost — product price plus inbound freight to the warehouse plus duty (the GM1 basis). Baseline is 18% on every line (GM1 ≈ 82%) until the ERP feeds real per-product costs. It does not include outbound delivery to customers — that's a separate Shipping line in the P&L, so the two don't overlap. Payment fee is charged on gross (VAT-inclusive) revenue. Fixed operating costs are the whole-company total used for operating profit.
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Warehouse pick & pack (direct fulfilment cost charged by the warehouse). The P&L charges all three per period: per order placed, per order line, and per unit shipped.
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Market-only cost allocation
Some costs are only known per market. This decides how each is spread across that market's product lines (and the products inside them). “By other ad costs” follows where paid media goes; “Manual %” uses the weights you set; “By gross profit” weights toward where profit is made.
Affiliatecommission / CPA
Shippingper market / carrier
Untagged paid mediaspend with no category
Advanced: per-market affiliate overrides
Leave on “Use default” unless a market needs its own rule (e.g. one market where you map affiliate spend manually).
VAT multipliers · read-only
Gross revenue (incl. VAT) ÷ this number = net revenue. Not edited here — the single source of truth is money.json in najell-config, shared by the nightly sync and every dashboard. Shown here so you can sanity-check what the P&L is using.
Exchange rates to SEK · read-only
How many SEK one unit of each currency is worth. Not edited here — same single source, money.json. Update it there and every dashboard follows.